Ultimate Guide: Tips to Boost Your Pops Ads Campaigns

Pops Ads is one of the earliest forms of online advertising that doesn’t require advertisers to create ad creatives, but it does need proper setup to generate profit. The success of a Pops Ads campaign focuses on five key elements: the offer, the publishers, tracker, landing pages, and hosting stability.

The primary goal of any Pops Ads campaign, like other forms of targeted advertising, is to drive conversions and engage users. By leveraging Pops Ads, advertisers can reach a wide audience through pop ups and pop under campaigns on various publisher websites and ad networks.

Understanding Pops Ads

Pops ads, are a type of online advertising that appears as a window over or under the website a user is viewing. Invented by Ethan Zuckerman, pops ads are often disliked due to their interruptive nature, but they remain widely used because of their effectiveness. The power of pops ads lies in their ability to force users to pay attention to them, overcoming the issue of banner blindness.

Pros of Pops Ads

Pop-up and Pop-under advertising offers several distinct advantages that can significantly increase your profit and ROI. Here are some key benefits:

  1. Visibility and Attention: pops ads are hard to miss or ignore. Unlike Push Notifications they don’t need the users permission to be shown.
  2. Cost-Effectiveness: Pops ads are relatively cheap compared to other advertising methods. This affordability makes them accessible for businesses of all sizes, allowing even small advertisers to utilize this effective ad format. Check out Traffic Nomads Rates.
  3. Easy to Use: All you need to start a Pops Ads campaign is a landing page.
  4. Huge Volumes: Pops Ads are the ad format with usually the highest volumes of traffic on the different ad networks.
  5. Great results on different verticals: Different verticals such as Utilties, Betting, Gambling, E-commerce and Carrier Billing (mVAS) have been seeing great results with this ad format when it comes to getting new leads or paying customers.

Cons of Pops Ads

Disruptive Nature on Desktop Interfaces

Pop-under ads, while less intrusive than their pop-up counterparts, still pose significant disruptions for desktop users. These ads generally become visible only when a user closes or minimizes the current window. This delayed visibility can interrupt the flow of work or browsing, leading to a poor user experience as individuals are forced to close multiple windows they may not have anticipated.

Reduced Effectiveness on Mobile Devices

Pop-under ads are notably less effective on mobile platforms. Due to the limited screen size and the way mobile operating systems manage windows, these ads often fail to achieve the visibility they might have on desktop interfaces. This reduced visibility compromises their effectiveness as a marketing tool on mobile devices, where a significant portion of internet browsing occurs.

Comparative Analysis: Pop-up vs. Pop-under Ads

Pop-up and pop-under ads, while similar in their intent to capture user attention, differ significantly in their execution and user reception. Here, we delineate these differences to better understand their distinct characteristics and impacts.

Pop-up Ads

  1. Visibility: Pop-up ads open above the content on the screen, immediately capturing user attention by interrupting the current activity.
  2. User Interruption: Due to their invasive nature, they can be seen as disruptive, often leading to a negative user experience.
  3. Engagement: While they grab attention, the intrusive nature of pop-ups can lead to higher bounce rates as users may quickly close them to return to their original task.

Pop-under Ads

  1. Subtlety: These ads open under the current screen, allowing users to view them at their convenience, thus not altering the immediate user experience.
  2. User Preference: Generally preferred over pop-ups, pop-under ads are perceived as less intrusive, fostering a more positive reception among users.
  3. Effectiveness: Although less aggressive, their delayed visibility can sometimes result in lower immediate engagement compared to pop-ups.

Strategizing Your Pops Ad Campaign

To create a successful Pops Ads campaign, it’s essential to strategize effectively. Start by choosing an offer that appeals to a wide spectrum of users. Gambling, Betting, Utilities, Finance, Carrier Billing and E-Commerce are the top verticals for pop ads. Campaign spying is crucial when running campaigns on pop traffic to understand what works in the market.

Optimizing Your Campaign

  1. Bid high to find quality traffic quickly before competitors do.
  2. Cut out unprofitable traffic with blacklisting and whitelisting options.
  3. Use daily budget limits to avoid overspending.
  4. Set up a postback.
  5. Disable non-converting zones.
  6. Test multiple landing pages.
  7. Try to use prelanders.
Tips for Boosting ConversionsDescription
A/B TestingTest multiple Landing Pages of your offer to determine the best-performing ones.
Call to Action (CTA)Use clear and compelling CTAs to encourage users to take the desired action.
Mobile OptimizationEnsure your pop ads and landing pages are optimized for mobile devices.
Fast Loading TimesIt’s important for the user not to take much time from clicking the ad to getting to the Landing Page.

Optimizing and Measuring Performance

Monitoring and analyzing pops ad format performance is crucial to identify successful strategies and optimize campaigns for better results. Proper tracking is necessary for campaign optimization, as it allows you to analyze and disable sources, OS, devices, and other parameters that don’t bring conversions. Discover here the tracking partners Traffic Nomads has.

Key Optimization Parameters

When optimizing pop-up and pop-under campaigns, consider the following parameters:

  1. Country
  2. Device
  3. OS
  4. Browser
  5. Connection Type
  6. Schedule

Even experts in affiliate marketing don’t profit from the first day of the campaign’s running. The right moment to count your profit is not before optimization starts but after it. Wait at least 2-3 days to gather enough data before starting the optimization process. If no conversions are recorded after 3 days, check the landing page to ensure it works well.

Optimization Techniques

  1. Set up daily budget limits to avoid losing money.
  2. Choose “Premium” on Traffic Type.
  3. Establish a postback process between the ad network, affiliate network, and your tracker for optimization.
  4. Disable non-converting sources and zones.
  5. Focus on zone IDs, OS, and browser for optimization.

Remember: The main goal of Pops Ads optimization is to get conversions at a cost lower than the money spent on traffic.

Measuring Performance (KPIs)

Conversion RatePercentage of visitors who make a purchase; indicates effectiveness of pops ads.
Average Transaction ValueAverage amount spent by customers per purchase.
Cost per Acquisition (CPA)Amount of money spent on acquiring a new customer
Customer Lifetime Value (CLV)Projected revenue a customer will generate throughout their relationship with your brand.

Creating a Pops Campaign at Traffic Nomads

What is the process for creating a campaign on Traffic Nomads? To create a campaign on Traffic Nomads, follow these instructions:

  1. Go to the Traffic Nomads login page and sign in.
  2. Click on “Create Campaign” on the right side of the page.
  3. Add a destination URL.
  4. Choose a country.
  5. Select a device to run your campaign on.
  6. Set Frequency cap.
  7. Set Cost per mille (CPM) and budget options. We also have CPA!
  8. Set up Advanced targeting (optionally).
  9. Start with Premium sources.
  10. Ask your Account Manager for whitelists and blacklists.
  11. Start earning!


Pops Ads campaigns can be a highly effective way to reach a wide audience and drive conversions for your offers. By carefully selecting your offer, setting up your campaign strategically and continuously optimizing based on performance metrics, you can maximize the potential of your Pops Ads campaigns. Remember to stay adaptable, test different approaches, and leverage the targeting options and optimization features provided by the ad network to refine your strategy.

As you embark on your Pops Ads journey, consider exploring advanced tools and resources to further enhance your campaigns. Traffic Nomads’ Ad Formats offer a range of powerful options to help you create compelling ads and drive results. By staying informed, experimenting new techniques, and consistently monitoring your performance, you can unlock the full potential of Pops Ads.

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