Ultimate Guide for Advertising in EURO 2024

How Affiliates Can Successfully Promote Betting Campaigns During EURO2024

With EURO2024 just around the corner, affiliates have a golden opportunity to take the most of this major sporting event. This happens every four years so now it’s the perfect time to maximize your earnings. It’s crucial to adopt the most effective ad formats. Push notifications and Pops are top choices for driving high engagement and conversions. Here’s how you can effectively promote betting campaigns during EURO2024 using these powerful ad formats.

Why Push Notifications?

Instant Engagement

Push notifications provide immediate access to your audience, delivering real-time updates and offers directly to their devices. This instant communication is perfect for keeping bettors informed about the latest odds, match updates, and exclusive betting opportunities.

High Visibility

Since push notifications appear directly on users’ screens, they ensure your message is seen promptly. This high visibility is crucial during the fast-paced action of EURO2024.


Personalized push notifications can significantly increase user engagement. Tailor your messages based on user behavior, preferences, and betting history to increase relevance and click-through rates.

Why choose Pops?

Extended Visibility

Pops remain visible until the user decides to close them, providing prolonged exposure to your betting offers. This extended visibility can be especially effective for capturing interest in ongoing or upcoming matches.

High FTD Rates

Pops often result in higher FTD rates specially when using subverticalization, this way you’ll most likely target mostly users that are interested on your offers. This makes them an excellent choice for promoting time-sensitive betting offers and exclusive deals during EURO2024.

Tips for Optimizing Your Campaigns

Creative and Compelling Ads

Ensure your ads are visually appealing and contain compelling calls to action. Use dynamic content to highlight live odds, use sports legends and emotions, upcoming matches, and exclusive promotions.

Targeting and Segmentation

Use advanced targeting and segmentation to reach the most relevant audience. Consider factors like geographical location, betting history, and user preferences to take the most of your campaigns.

Monitoring and Adjusting

Regularly monitor your campaign performance and be ready to make adjustments. Analyze metrics like click-through rates, CPA, conversion rates, and ROI to optimize your strategies continuously.

By using both push notifications and pops, affiliates can effectively capture the attention of bettors and drive significant engagement and conversions during EURO2024. Start planning your campaigns now to make the most of this lucrative opportunity.

Most converting GEOs for EURO 2024

The best way to make sure your campaigns are successful is by knowing which geos are getting the best results in betting. Fortunately we made a list of the most converting geos for this vertical:

  • Brazil
  • Nigeria
  • Indonesia
  • Congo
  • South Africa
  • Azerbeijan
  • Mexico
  • Peru
  • Germany
  • Spain

Examples of Creatives for Betting

EURO 2024 Push Notification Creative
EURO 2024 Push Notification Creative
EURO 2024 Push Notification Creative
EURO 2024 Push Notification Creative

Tips to promote Betting Campaigns

Start the campaigns before the event

It’s important to stay ahead of time and warm up your audience for these special days, start one week before these kind of events is the ideal.

Use Frequency Cap

A frequency cap of 2 clicks per 24 hours is the ideal.

High bids, High Volumes

During this special events the competitiveness for volumes will be huge, so you’ll want to increase your bids in order to get the most volumes possible. Check our rates here.

Use Subverticalization

Subverticalization has been given proves to our advertisers of increasing the CR (Conversion Rate) of the campaigns a lot. You’ll want not only volumes, but quality so make sure your campaigns are only on the publishers related to betting.

Set a High User Activity Level

This group consists of users that have recently subscribed to Push Notifications on one of our publisher’s websites so they will in theory be more engaging with the offers and the performance of your campaigns will be higher.

Best Betting offers

  • 1xbet:
  • Geos: LATAM
  • CPA: 35$


This guide has walked you through the key points of affiliate marketing in sports betting, especially for the upcoming EURO 2024. We’ve covered how to choose the right affiliate programs, create engaging content, and promote it effectively. The goal is to help affiliates increase engagement and profits during this major football event.

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