Affiliate marketing has become an increasingly popular way to generate income online, especially in the competitive iGaming industry. However, many affiliates make common mistakes that prevent their success from achieving their goals. By identifying and avoiding these affiliate marketing mistakes, you can set yourself up for long-term success in the iGaming affiliate market.
In this article, we will explore the top iGaming affiliate marketing mistakes to avoid, providing you with valuable insights to help you sidestep these pitfalls.
1. Insufficient Testing
Launching a campaign without adequate testing is a recipe for failure. Ensure you run extensive A/B tests to determine what works best for your audience. Testing different ad formats, messages, and targeting options can provide valuable insights and help optimize your campaigns for better performance.
2. Ignoring the Importance of Targeting
Targeting the right audience is crucial for any marketing campaign, especially in iGaming. Use data-driven strategies to segment your audience based on demographics, interests, and behaviors. Tailor your messages to resonate with each segment, ensuring higher engagement and conversion rates. Our top iGaming geos at the moment are BR, DE, ES, AZ, CG, MX, PE.
3. Overlooking Mobile Optimization
With a significant portion of users accessing iGaming platforms via mobile devices, it’s imperative to optimize your ads and landing pages for mobile. Ensure fast loading times, intuitive navigation, and a seamless user experience to keep mobile users engaged and prevent users desinterest.
4. Neglecting Compliance and Regulations
iGaming is heavily regulated, and non-compliance can lead to severe penalties. Stay informed about the legal requirements in your target regions and ensure your ads adhere to these regulations. This includes age restrictions, responsible gambling messages, and avoiding misleading claims.
5. Overlooking Traffic Sources
Not all traffic sources will make you get good results, let’s make that clear. Ignoring this can lead to inefficient budget allocation. Monitor and analyze the performance of various traffic sources, such as direct, organic, and paid traffic, to optimize your strategy accordingly.
6. Using Too Many Ad Creatives Simultaneously
Testing multiple ad creatives is essential, but overloading your campaign with too many can lead to data fragmentation and confusion. Limit the number of creatives in a single test to maintain clarity in your results and make informed adjustments.
7. Mixing Geos, Traffic Types, and Devices in One Campaign
Combining different geos, traffic sources, and devices within a single campaign can create data confusion. User behaviors vary significantly across these categories, and mixing them can make it difficult to draw accurate conclusions and optimize effectively.
8. Neglecting to Track and Analyze Results
Failing to track and analyze campaign performance can hinder your ability to make data-driven decisions. Use robust analytics tools to monitor key metrics, identify trends, and adjust your strategies to improve outcomes continuously.
9. Not Setting Clear Goals and KPIs
Without clear goals and key performance indicators (KPIs), it’s challenging to measure success and identify areas for improvement. Define specific, measurable objectives for each campaign to guide your strategy and assess performance accurately.
10. Overspending Without ROI Focus
Spending excessively without a clear focus on return on investment (ROI) can quickly deplete your budget. Ensure that your spending aligns with performance goals and adjust allocations based on what’s delivering the best ROI.
11. Failing to Adapt to Market Changes
The iGaming industry is dynamic, with frequent regulatory changes and evolving user preferences. Staying updated and adapting your strategies to these changes is crucial for maintaining relevance and competitiveness.
12. Put All the Eggs in One Basket
Sometimes the problem is not just in the traffic, it’s in the offer itself. You can and should try to promote different iGaming affiliate programs and offers. One brand can have a better image and features than some other one in the country you’re promoting. You can check different iGaming offers from different affiliate networks on offervault for example.
13. Timing is Everything!
Usually the time that most people are betting is between 8 PM to 2 AM, and the best times of the year to promote iGaming are surely when events like the UEFA Euro 2024 or the Copa America are about to happen. The weekends during season time usually bring very good results as well.
14. Use Outdated Landing Pages
Using a landing page that’s still promoting an event that’s already past doesn’t bring a good image to the bettor, so you should make sure the landing pages are updated, don’t have any technical errors or take too much time to load.
15. Don’t use Subverticalization
We already told you in other blog posts the importance that SubVerticalization is having on the performance of the campaigns, it’s an essential step to take the most of Traffic Nomads traffic. It is the best whitelist for your verticals. Check here how subverticalization made an affiliate increase the CR of his campaign in 211% using this feature.
Conclusion
iGaming is thriving right now and the affiliate marketeers are investing more and more on this vertical, with this guide we helped you not to fall on these mistakes and take the most out of your campaigns. Don’t forget to ask your Account Manager for more tips on how to take your iGaming campaigns to the next level.
