Background:
A betting advertiser wanted to promote their betting offers to users in Brazil for a very popular betting brand. They had previously run a few campaigns in Brazil with limited success, so they decided to try a new approach with the help of our platform.
Objectives:
✅ Increase conversions for the betting campaign in Brazil
✅ Improve the quality of traffic and audience targeting
✅ Maximize ROI for the campaign
Strategy:
The advertiser utilized our platform’s SubVerticalization feature and selected the Betting subvertical for their campaign. This feature ensured that only the best publishers with proven results in the Betting subvertical were connected to the campaign. The advertiser also opted to use Push Notifications as their ad format, as it had previously shown promising results in similar campaigns.
To start the campaign, the advertiser created an eye-catching Push Notification ad with a clear call-to-action to visit their website, place bets and promoting a 10% bonus of the FTD. The Push Notification was targeted to users in Brazil who had previously shown an interest in betting and sports and taking advantage on the first couple fixtures of the Brasileirão, the national football championship.
Results:
The campaign saw significant improvements in terms of CTR and CR, CPA, and overall ROI compared to the advertiser’s previous campaigns. Here are the key results:
📈 CTR increased by 104% compared to previous campaigns
📈 CR increased by 211% compared to previous campaigns
📉 CPA decreased by 55% compared to previous campaigns
📈 ROI increased from -53% to 4%
The Push Notification format proved to be highly effective in capturing the attention of the target audience and driving them to the advertiser’s website. The SubVerticalization feature also played a crucial role in connecting the campaign to the right publishers with proven success in the Betting subvertical, resulting in high-quality traffic and better audience targeting.
Follow-Along:
Over the course of the campaign, the advertiser continued to optimize their ad creative and targeting to further improve the campaign’s performance. They tested different variations of their Push Notification ad and adjusted their targeting to focus on users who had previously engaged with similar betting offers.
As a result of these optimizations, the campaign’s CTR increased by an additional 10% and the CR increased by an additional 20%. The advertiser also decided to increase their bid to access even more high-quality traffic, which resulted in a further increase of ROI by 20%.
Conclusion: Through the use of our platform’s SubVerticalization feature and Push Notifications format, the betting advertiser was able to achieve their objectives and significantly improve the performance of their campaign in Brazil. The SubVerticalization feature ensured high-quality traffic and better audience targeting, while the Push Notification format proved to be highly effective in capturing the attention of the target audience and driving them to the advertiser’s website. By continuing to optimize their ad creative and targeting, the advertiser was able to further improve the campaign’s performance and maximize their ROI. 🎉
