The betting industry has exploded in recent years, with advertisers searching for the best platforms to reach their audiences effectively. Choosing the right ad network is critical for maximizing your campaign’s success. In this article, we’ll review the 7 best betting ad networks, focusing on the features, ad formats, payment methods, and optimization tools that set each one apart.
1. Traffic Nomads
Ad Formats
Traffic Nomads offers a variety of high-performance ad formats for betting campaigns, including:
- Push Notifications: Instant engagement with users that subscribed to receive notifications.
- In-Page Push: are similar to traditional push notifications but are displayed directly on the website, rather than being sent to the user’s browser or mobile device.
- Pops: Pops are small windows that appear over or underneath the main browser window when a user lands on or interacts with a website
- Native Ads: Seamlessly blend into the content, boosting CTRs.
- Banners: Static visuals to capture attention.
- Engaged: Our expert team of designers and IT professionals work together to build a custom prelander, tailored to reach the end users who are most likely to engage with your content.
Payment Methods
Traffic Nomads supports flexible payment options like Credit Cards, PayPal, Paxum, Cryptocurrency, Capitalist, Payoneer and Wire Transfers, ensuring smooth transactions. Minimum deposit is 50$.
Special Features
- SmartBid: A machine-learning-based optimization tool that helps you bid smarter for more efficient spending. The main objective is for the system to act quickly to block zones that have poor results, blocking those that reach 3x the CPA Target. This optimization is done from the start of the campaign. In addition to being able to bid strongly on Zones that deliver the best results, all automatically.
- Subverticalization: Allows you to target publishers that had conversions in the past with other advertisers promoting the same vertical as you like sports betting, casino, poker, etc., increasing the relevance of your ads.
- Anti-Fraud protection: ensuring that your ads are viewed by real users.
Targeting Options
With Traffic Nomads, you can target by:
- Geography
- Device Types
- OS
- Browser
- User Activity Level
- Schedule
- Subvertical
- Traffic Type
- Language
- Carrier
2. PropellerAds
Ad Formats
PropellerAds specializes in Push Notifications, Onclick, Survey Exit and Interstitial Ads that work well for betting campaigns. These formats drive high user engagement.
Payment Methods
You can pay via Credit Cards, PayPal, Wire Transfers, Paypal, Skrill and UnionPay. Minimum deposit of 100$
Special Features
PropellerAds’ key strength is its AI-based Smart Rotator, which rotates creatives for better optimization. Additionally, their Target CPA feature ensures cost-efficient campaign optimization based on your set goals.
Targeting Options
PropellerAds allows advanced targeting, including:
- Demographics
- Geography
- Graphics Card
- Browser
- OS
- Connection Type
- Proxy
- Retargeting
- Languages
- Operating Systems
3. RichPush
Ad Formats
RichPush is dedicated to Push Notifications but also offers Native Ads and Pops, In Page, Direct Click and most recently Telegram Ads.
Payment Methods
RichPush accepts Credit Cards, Capitalist, Wire Transfers, Payoneer and Cryptocurrencies, offering flexibility for advertisers. Minimum amount is 150$
Special Features
RichPush stands out with Performance Mode, ensuring that you get fresh whitelists everyday. Additionally, SmartBid technology adjusts your bids dynamically to improve efficiency.
Targeting Options
RichPush offers extensive targeting options, including:
- Geography
- Browser
- OS
- Language
- ISP
- Device
- Carrier and connection type
4. ExoClick
Ad Formats
ExoClick supports a variety of ad formats for betting, such as:
- Push Notifications
- Interstitial Ads
- Popunders
- Banners
- Video Ads
Payment Methods
ExoClick supports payments through Credit Cards, UnionPay, Wire Transfers, Paxum, and Cryptocurrency. Minimum deposit is 200$.
Special Features
ExoClick’s AI-powered Bidder helps optimize ad campaigns, while its retargeting feature allows you to re-engage users who have shown interest but didn’t convert initially.
Targeting Options
- Device
- Carrier
- Geography
- Browser
- Schedule
- Domains
- Keywords
- Virtual Reality Users
- Language
5. Adsterra
Ad Formats
Adsterra offers diverse ad formats, including:
- Popunders
- Social Bar
- Native Banner
- In Page Push
- Interstitial Ads
Payment Methods
You can use Credit Cards, Wire Transfers, UnionPay, and Paxum to fund your campaigns. Minimum deposit is 100$
Special Features
Adsterra has a CPA Goal feature that helps optimize bids for cost-effective conversions.
Targeting Options
Adsterra lets you target by:
- Geography
- Device
- Schedule
- Browser
- Language
- OS
- Connection Type / Carrier
6. TrafficStars
Ad Formats
TrafficStars offers high-impact ad formats such as:
- Popunders
- Push Notifications
- Video Ads
- Banner Ads
- Interstitial Ads
- Native Ads
Payment Methods
You can pay via Credit Cards, Wire Transfers, Crypto, Capitalist and Paxum, providing flexibility for advertisers.
Special Features
Traffic Stars has in-house technology called optimizer that blacklists underperforming traffic sources and adjusts bids according to your set rules.
Targeting Options
TrafficStars offers targeting based on:
- Location
- Categories
- Language
- Device + Device Brand
- Device Release Date
- Model Price
- Browser
- Connection Type + Carrier
- Proxy Traffic Type
- Keywords
- Retargeting
7. AdCash
Ad Formats
AdCash provides betting advertisers with a wide array of ad formats, including:
- Autotag
- Popunders
- In Page
- Native Ads
- Banners
- Interstitial Ads
Payment Methods
AdCash supports Credit Cards, PayPal, Skrill, Wire Transfers, and Webmoney payments. Minimum deposit of 100$.
Special Features
AdCash stands out with its AutoTag ad format which works as a smart ad delivery tool that automatically selects the most relevant ad formats and placements for a website or app, maximizing ad revenue without compromising user experience.
Targeting Options
AdCash offers advanced targeting, including:
- Geo-targeting
- Device
- Browser and OS
- Language
- Carrier + Connection Type
- Domains
- User Interests
Conclusion
Each of these ad networks offers unique features, formats, and tools to help you run successful betting ad campaigns.
Traffic Nomads leads the pack with its smart optimization tools like SmartBid and Subverticalization, while networks like PropellerAds and Adsterra offer additional features to help maximize your return on investment.
Choose the network that best fits your advertising needs and start optimizing your betting campaigns today!
