Both popunder ads and push notifications are powerful traffic formats for media buyers and affiliates in the betting industry. But which one delivers higher ROI, better engagement, and more conversions? In this guide, we’ll break down the key differences, benefits, and best use cases for each format to help you maximize your campaigns performance.
What Are Popunder Ads?
Popunder ads are full-page ads that appear in a new browser tab behind the main window. Unlike pop-ups, they remain unseen until the user closes or minimizes their current tab.
🔥 Why Use Popunder Ads for Betting Offers?
✅ High Visibility – Users see the ad when they finish browsing, reducing distractions.
✅ Massive Reach – Works across desktop and mobile, delivering millions of impressions.
✅ Low Cost, High Volume – Operates on a CPM model, making it cost-effective for scaling.
✅ Bypasses Ad Blockers – Ensures maximum exposure for your betting offers.
🎯 Best Use Cases for Popunder Ads in Betting Campaigns
- First Deposit Offers (FDO) – Attracts new players with exclusive welcome bonuses.
- Live Betting & Events – Promotes live betting during major sports events.
- CPA & RevShare Deals – Works well for acquiring new users on revenue share models.
🔗 Learn more: How to Leverage Popunder Traffic for Conversions
What Are Push Notification Ads?
Push notifications are clickable messages sent directly to users’ mobile or desktop devices. These ads appear instantly on the screen, making them great for real-time engagement.
🚀 Why Use Push Notifications for Betting Offers?
✅ Instant User Engagement – Ads appear directly in front of the user.
✅ Opt-in Traffic – Users have subscribed to receive notifications, leading to higher intent.
✅ Works on CPC Model – Advertisers only pay for clicks, optimizing ROI.
✅ Great for Retargeting – Re-engage users who have already shown interest.
🎯 Best Use Cases for Push Traffic in Betting Campaigns
- Flash Betting Promotions – Perfect for limited-time offers like “Bet on today’s match & get a bonus”.
- Welcome Bonuses – Engage users with exclusive first deposit incentives.
- Reactivating Dormant Players – Bring back old users with a new betting incentive.
🔗 Read more: Top Strategies for Push Ads Optimization
Popunder vs. Push Notifications: Key Differences
| Feature | Popunder Ads | Push Notifications |
|---|---|---|
| User Intent | Passive – Sees the ad when closing a tab | Active – User clicks on the notification |
| Ad Visibility | Full-page ad (high visibility) | Small pop-up message |
| Ad Cost | CPM-based (cheaper for volume) | CPC-based (pays per click) |
| Best for | High-volume campaigns & CPA offers | Engaging users with direct offers |
| Works on | Desktop & mobile browsers | Mobile & desktop devices |
Which One Should You Choose for Betting Offers?
Both popunder ads and push notifications are effective, but the best choice depends on your campaign goals:
- If you need high traffic volume at a low cost, go for popunder ads. 📈
- If you want high engagement & user intent, push notifications work best. 🚀
- For maximum ROI, test both formats and optimize based on performance. 🎯
Final Thoughts: Boost Your Betting Campaigns with the Right Traffic
Choosing between popunder traffic and push notifications depends on your advertising goals, budget, and audience. To get the best results, consider A/B testing both formats and analyzing the performance.
🚀 Ready to scale your betting campaigns? Get access to premium push and popunder traffic at Traffic Nomads.
