What Are In-Page Push Ads?
In-page push ads are a highly engaging ad format that appears directly within a website while a user is actively browsing. Unlike traditional push notifications, in-page push ads work across all devices, including iOS, making them a versatile traffic source for iGaming advertisers.
For casino and betting offers, in-page push ads provide a high-visibility, non-intrusive ad experience, ensuring better engagement and higher conversion rates.
Why iGaming Advertisers Should Use In-Page Push Ads
1. Reach iOS & Desktop Users
Unlike classic push notifications, which rely on browser subscriptions and don’t work on iOS, in-page push ads are visible to all users, including iPhone users and desktop audiences. This expands the reach of iGaming advertisers, allowing them to target a broader audience.
2. Higher Engagement & CTRs
Since in-page push ads appear natively within a webpage, users see them while actively browsing. This increases engagement rates and click-through rates (CTR), making them highly effective for casino and betting offers.
3. Ad Blocker-Friendly Format
Ad blockers often restrict traditional display ads, but in-page push ads bypass ad blockers, ensuring your iGaming campaigns get maximum visibility.
4. Cost-Effective & High ROI
In-page push ads operate on CPC (Cost Per Click) and CPM (Cost Per Mille) models, allowing advertisers to control their budgets while maintaining high-quality traffic. Since users engage with the ad voluntarily, conversion rates tend to be good, leading to a nice returns on investment (ROI) for gambling and betting campaigns.
5. Perfect for High-Converting GEOs
iGaming brands looking to target EU countries, LATAM, ASIA or Tier 2 GEOs will find in-page push ads particularly effective. These regions have high engagement with betting and casino offers, making them ideal for scaling campaigns.
Best Practices for Running In-Page Push Ads for iGaming
1. Use Eye-Catching Creatives & Headlines
Your ad copy and visuals should be attention-grabbing. Use compelling CTAs like:
✅ “Claim Your Free Casino Bonus Now!”
✅ “Bet & Win Instantly – Join Now!”
✅ “Exclusive 100% Bonus for New Players!”
2. Optimize for Mobile & Desktop Audiences
Since in-page push ads work on both desktop and mobile, ensure your landing pages are fully optimized for all devices to maximize conversions.
3. Target High-Performing GEOs
Test campaigns in high-engagement markets like United Kindgdom, Portugal, Spain, France, Germany Brazil, and Eastern Europe, where betting and casino traffic converts exceptionally well with in-page push ads.
4. A/B Test Creatives & Landing Pages
Run multiple versions of your ads with different images, headlines, and CTAs to determine what works best for your audience.
5. Monitor Campaign Performance & Adjust Bids
Optimize your campaigns by adjusting bids based on traffic quality and performance metrics. Increasing bids on high-converting sources ensures better placement and more profitable traffic.
Where to Buy High-Quality In-Page Push Traffic for iGaming?
For media buyers and affiliates looking to scale their casino and betting campaigns, Traffic Nomads offers premium in-page push ads with advanced targeting, real-time campaign optimization, and a high-converting traffic network.
🚀 Get Started Today!
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