Introduction
Running profitable casino campaigns requires data-driven strategies and the right traffic sources. One of our advertisers recently achieved exceptional results using popunder traffic—tripling their sign-ups and achieving a 50% sign-up-to-FTD (First Time Deposit) conversion rate in less than a month.
How? By leveraging pre-vetted whitelists, 2nd event tracking, and aggressive optimization on mobile traffic.
Here’s a breakdown of how they did it.
Challenges & Goals
The advertiser’s primary objective was to drive high-quality traffic that converts into first-time depositors (FTDs). To achieve this, they needed to:
- Target mobile users for higher engagement and conversion rates
- Optimize efficiently by tracking both sign-ups and deposits
- Scale traffic profitably while maintaining a strong ROI
- Reduce ad spend waste by eliminating low-performing sources quickly
Strategy & Implementation
To hit their goals, the advertiser implemented these data-driven tactics:
1. Leveraging 2nd Event Tracking for Smarter Optimization
Instead of only tracking sign-ups, they used also our 2nd event tracking to monitor both sign-ups and deposits. This gave them deeper insights into:
- Which traffic sources were driving quality leads (not just volume)
- Where to scale up based on actual depositors
- How to cut underperforming segments faster
This approach helped them optimize budget allocation in real time for maximum ROI.
2. Starting with a Pre-Vetted Whitelist for Faster Results
Rather than testing random traffic sources, they launched directly on a pre-vetted whitelist of high-performing zones for casino offers.
- This allowed them to start with traffic sources that had a proven track record
- Reduced testing phase costs and accelerated profitable scaling
3. Mobile-Only Targeting for Higher Engagement
Since mobile users tend to convert better in the iGaming vertical, they focused their campaign exclusively on mobile traffic.
- They optimized for mobile-friendly landing pages with fast load speeds
- Used specific browser targeting to reach high-value players
- Adjusted bids to focus on top-performing mobile traffic zones
4. Real-Time Postback Tracking for Agile Campaign Adjustments
The advertiser implemented postback tracking to get real-time data on sign-ups, deposits, and overall ROI.
This allowed them to:
✅ Pause underperforming zones fast to prevent wasted spend
✅ Identify high-value traffic sources and allocate more budget there
✅ Continuously test & refine bidding strategies based on actual deposit data
5. Scaling Up Winning Traffic Segments
Once they identified top-performing sources, they increased bids and budgets on those zones to maximize conversions.
- Bidding adjustments were made dynamically using real-time data
- High-performing zones were scaled aggressively for higher ROI
- The budget was optimized to ensure efficient ad spend allocation
Results
By using a data-driven popunder strategy, the advertiser achieved outstanding performance:
- 🚀 3X more sign-ups in less than a month
- 🔥 Over 50% of sign-ups converted into first-time depositors (FTDs)
- 💰 Significant ROI boost due to smart budget allocation & tracking
Key Takeaways for Casino Advertisers
This case study highlights the power of popunder traffic when combined with advanced tracking and optimization.
✅ Use 2nd event tracking to measure both sign-ups & deposits for smarter decisions
✅ Start with a pre-vetted whitelist to skip the testing phase and get faster results
✅ Make sure your landing is well optimized for mobile to reach high-converting users
✅ Optimize aggressively using real-time postback tracking
Ready to Scale Your Casino Campaigns?
Want to replicate these results? Traffic Nomads offers premium popunder traffic, pre-vetted whitelists, and 2nd event tracking to help you scale efficiently.
👉 Sign up now and start optimizing your campaigns today!
