What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation (CRO is the process of increasing the percentage of website visitors who take a desired action, such as signing up, making a purchase, or clicking on an ad. By optimizing your landing pages, ad creatives, and user experience, you can maximize…
Introduction Running profitable casino campaigns requires data-driven strategies and the right traffic sources. One of our advertisers recently achieved exceptional results using popunder traffic—tripling their sign-ups and achieving a 50% sign-up-to-FTD (First Time Deposit) conversion rate in less than a month. How? By leveraging pre-vetted whitelists, 2nd event tracking, and…
Introduction to CPM, CPC, and CPA Models in Media Buying When running digital ad campaigns, choosing the right pricing model is crucial for maximizing performance and ROI. The three most common models in media buying are: CPM (Cost Per Mille) – Paying per 1,000 impressions. CPC (Cost Per Click) –…
Maximize Conversions with Push Traffic, Popunder Ads & InPage Push Casino and betting campaigns thrive on high-engagement traffic sources that drive conversions at scale. In 2025, advertisers must refine their strategies to maximize ROI (Return on Investment) while leveraging push notifications, popunder ads, and inpage push traffic effectively. In this…
🚀 What is Popunder Traffic? Popunder traffic is a high-converting ad format where an advertisement opens in a new browser window behind the main page. Unlike intrusive pop-ups, popunders remain hidden until the user closes or minimizes their current tab, ensuring better engagement while minimizing ad fatigue. 🙌 For betting…
The iGaming industry is evolving at lightning speed ⚡, with advertisers constantly searching for innovative ways to drive traffic and maximize conversions 🎯. Staying ahead of the latest traffic trends is key to winning in this competitive space. Let’s break down the top iGaming traffic trends shaping 2025 and what…
Why Conversion Rate Optimization Matters For affiliates and media buyers, maximizing conversions is the key to success. No matter how much traffic you generate, if your campaigns aren’t optimized for higher conversion rates, you’re leaving money on the table. A well-structured campaign with proper targeting and segmentation can significantly improve…
What Is Push Traffic? Push traffic refers to advertising delivered via push notifications that appear directly on users’ devices (desktop and mobile). These ads engage users in real-time, offering high visibility and strong click-through rates (CTR). Unlike traditional display ads, push ads bypass ad blockers, ensuring your message reaches active,…
What Are In-Page Push Ads? In-page push ads are a highly engaging ad format that appears directly within a website while a user is actively browsing. Unlike traditional push notifications, in-page push ads work across all devices, including iOS, making them a versatile traffic source for iGaming advertisers. For casino…
🚀 What is Popunder Traffic? Popunder traffic is a high-converting ad format where an ad opens in a new browser window behind the main page. Unlike intrusive pop-ups, popunders remain hidden until the user closes or minimizes their current tab. This ensures better engagement without annoying the user, and minimizes…
